Database appending & email appending will help you to get in-touch with your old contacts who were lying dormant in your list. Revive them to make turn them into quality leads. Services like data appending and email appending will help you get details that includes latest email address, name, title, phone number, postal address, zip, etc. The updated NCOA will help you to reach the ones who had moved out and re-touch them.
Appending accurate email Ids and other data to your contact lists will decrease the chances of email bounce rates or undelivered postal mails. This will also boost response rates thereby saving you a lot of money.
Data cleansing is also highly important and it is a BIG DEAL. Appending data or email Ids to your contact list doesn't mean just adding missing information to your database. It also means correcting all the errors present in your contact database such as obsolete locality names; miss-spelt localities, names and e-mail Ids, zip codes; fraud names and email addresses, among others.
In reality, data appending is much more cost-effective and time saving than the time you spend cleaning your house-list yourself. All you need to do is handover the project to a company that provides data appending services and update your contact database. In fact, this process is considered to be among the most cost-effective ways that generates bigger ROI.
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