Online lead generation is an Internet marketing term that refers to the generation of prospective consumer interest or inquiry into a business products or services through the Internet. Leads can be generated for a variety of purposes - list building, e-newsletter list acquisition, building out reward programs, loyalty programs or for other member acquisition programs.
A lead usually is the contact information and in some cases, demographic information of a customer who is interested in a specific product or service. There are two types of leads in the lead generation market: sales leads and marketing leads.
Sales leads are generated on the basis of demographic criteria such as FICO score, income, age, HHI, etc. Marketing leads are brand-specific leads generated for a unique advertiser offer. In direct contrast to sales leads, marketing leads are sold only once. Because transparency is a necessary requisite for generating marketing leads, marketing lead campaigns can be optimized by mapping leads to their sources.
Lead Generation - Lead Qualification - Lead Follow up - Ongoing Communication - Program
